Four young men on a mission - they are all completing their studies either at the graduate or post graduate level. In a course on rural marketing, they had to do field work selling indigenous potato chips to homes in villages. That’s when they met the people of Dhamote village - 3 kms from Nerul on the outskirts of Bombay.

As they got to know the village ( they went door to door trying to sell the chips) they also got a good grasp of the challenges faced by the children. The biggest challenge - they had no grasp over the English language.

Vijit had used Linguaphone about ten years ago, and had improved his English. ” I used to have a strong Gujarati accent, and I used Linguaphone to neutralise it. I also got to know the difference between British and American English”. So, he came to us and asked if we had a product for younger children.

LCE - Children’s English came to the rescue. The four men dipped into their savings, pooled their funds and invested in one set of LCE that they are going to give to the school. The teachers will come into our office and get trained on how to use it with the children. We will also map the LCE curriculum for their special needs, so that they will have a clear road map on how to implement LCE.

It was a fantastic experience meeting these 4 young men - Vijit Vinchhi, Nikhil Sawant, Paresh Thore, and Krunal Punjani. They intend to take up more ideas to help the children of Dhamote village .

Who says that young Indians are not involved, or disengaged, or not idealistic?