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Linguaphone 21: Excellent for TOEFL and IELTS exams.
The Linguaphone programs have been proven to help learners achieve excellent scores in the TOEFL exam. The Linguaphone methodology is also the perfect learning system to do very well in the IELTS exam, with it’s strong focus on Spoken English, and the communicative method of language learning.

27 Reasons…
27 Reasons why Highlights is the best early learning program:
- A Highlights reader is tomorrow’s leader
- Highlights is an irresistible invitation to learning.
- Highlights parents learn and grow along with their children.
- Highlights has children using every facet of their intelligence to learn.
- With Highlights, parents and children have great fun with a purpose TOGETHER.
- Highlights gives your child a jump start on school and lifelong learning.
- Working with Highlights, parents truly hear what their children have to say.
- Highlights involves parents and children in dynamic two-way learning.
- Highlights builds a firm foundation for life long learning.
- Learning with Highlights is great fun because children use ALL their senses.
- Highlights lights up a child’s world.
- Highlights teaches values without being preachy.
- With Highlights, learning is caught rather than taught.
- Highlights nourishes children with success in learning.
- Highlights enriches the bond between parent and child with laughing and learning.
- Highlights helps children ask the questions that lead to the answers they need.
- Children will forget the expensive things you buy, them but they will always remember the time you spend with them. Highlights helps you spend quality time with your children.
- Highlights teaches not just WHAT but HOW to learn.
- Highlights helps you develop the TOTAL child.
- Highlights’ richly varied contents appeal to every child’s especial interests and needs.
- Highlights offers children limitless opportunities to show what they can do, and be proud of themselves.
- Highlights uses children’s own experience and the fascinating world around them to lead them.
- Highlights offers a rich varied feast of learning, to stimulate your child’s taste buds.
- Highlights helps you respond to the teachable moments.
- Highlights builds on a child’s strengths, and helps overcome weaknesses.
- Each program is a treasure chest bursting with irresistible fun and rich learning.
- With Highlights, children learn WHAT to learn and HOW to learn AND learn to love learning.
Business English Case Studies
The Case Studies
A summary of the 12 cases is given below:
Can-Am
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Sports goods Improving market share Canada, UK Reading background information, Using charts and tables, presentating advantages & disadvantages |
Caspani
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Fashion Effective marketing Italy, USA Memo writing, giving short answers, ways of agreeing, letter of complaint |
Farnell
| Type of company: Business focus:Principal countries/markets: Key Language Aims: |
Industrial/generators Negotiating an exclusive distributorship UK, South East Asia Writing minutes of a meeting,checking references, Quoting prices |
Ritter Elektron
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Information technology/electronicsBreaking into new markets Germany, USA Asking leading questions,making a presentation, negotiating changes to a contract |
Samex
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Australian Oil Company Appointing key staff Australia – Brazil Notes on an interview, job qualifications, international time differences. |
Star – Line
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Nigerian Jewelry importer Extending credit Nigeria – France Formalities in business letters, accounts and payment, abbreviations used in telexes. |
Elliott-Industries
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
British Electric motor manufacture Granting exclusive distributorship U.K Formal ways of stating conditions, computer terminology. Uses of “make” and “do” |
Orientair
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
Hong Kong airline Improving market position Hong-Kong , Europe Using flight timetables, summarizing meetings, introducing different points of view. |
Body Care
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
American cosmetic house Franchising U.S.A – Scandinavia Using figures, letters refusing requests, common acronyms (PR, CEO, etc), contracts. |
Hanson
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
British boat building company Sponsorship Australia – U.K Preparing minutes of a meeting, telephone expressions, terms used with sponsorship. |
Menhar
| Type of company: Business focus: Principal countries/markets: Key Language Aims: |
American hotel chain Tendering / negotiations People’s Republic of China – U.S.A Conference planning, terms associated with overwork and pressure, profit and loss accounts. |
Taiyo
| Type of company:Business focus: Principal countries/markets: Key Language Aims: |
Japanese printing machinery supplier. take-over / management style Japan – The Netherlands Expressing currency figures, formal versus informal style, expressing intentions. |
Daily English Online
An Online subscription from Linguaphone
What is Daily English?
The program uses news media to teach and test English. News stories are drawn from the top international media like International Herald Tribune, BBC, Washington Post, Guardian and other such news outlets.
Daily English uses print (reading), radio (listening) and TV (sight and sound) media to deliver the English teaching. It is updated every day. Each news clip is a learning unit that builds the following language capabilities:
- Reading
- Vocabulary
- Comprehension
- Listening Skills
- Grammar
- Speaking Skills
Daily English also provides Online Testing with instant results and feedback.
The Structure of the Course
Each news clip has a learning goal for Grammar and Communications Skills. Instructions and learning strategies are suggested for each clip. There are questions to be answered about the news clip, and the answers are also provided. The text of the clip is given, with key vocabulary explained. This is a very valuable feature to aid comprehension. There is an entire section devoted to the grammar of the news clip.
The testing is in the Activities section and comes in 2 forms:
- Objective Yes/No type questions
- Subjective Fill in the blank questions.
When you complete the test for the news clip, you can instantly get your percentage score, with the correct answers provided where you have made a mistake. Feedback is instantaneous.
A Dictionary feature helps you find the meanings of words, along with their usage in a sentence. A Search feature allows for the user to look through the archives for news regarding a particular subject. The news clips and grammar content are stored in an archive going back a few months.
International Languages
French, Italian, German, Spanish, Mandarin or Japanese – which language would you like to learn?
Linguaphone has a range of 15 of the most popular International Languages, available in various combinations. The International languages are available in 3 different formats: Lingupahone 21, Audio Active and PDQ.
Here are the courses available in India.
Linguaphone 21: Master French and Spanish
The Linguaphone 21 range is available in French and Spanish. It is a highly structured and effective course to gain mastery over either language.
The benefits of the L21 series are :
- Learn to speak, read and write French or Spanish to approximately degree standard.
- Develop and perfect accent, listening to native language speakers.
- Progress quickly and easily with structured language exercises and activities and clear guidance.
L21 French and Spanish are in 3 levels. They consist of 6 Course Books, and 12 audio CDs . The Course Books and CDs will together work on increasing confidence and fluency in the four major language skills of reading, writing, listening and speaking.
The curriculum for L 21 had been researched and developed in conjunction with the Language Teaching Centre of the University of York, whose expertise in the field of language learning is unquestionable.
The Course Books contain a syllabus of 24 units of learning, with clear symbols, useful vocabulary at the end of each section, oral and written exercises to put knowledge to the test, and regular assessments to track progress.
The CDs allow learners to listen, understand, repeat and practice the language spoken by native speakers. The speakers represent a variety of accents, enabling learners to develop a sound understanding of the language, and authentic accents of their own.
The Audio Active Range : Gain command over German, Italian, Mandarin ,Spanish and Japanese
The Audio Active Range of programs are available in 10 hour and 6 hour formats and are designed to give learners a vocabulary of over 2000 words, and to increase their ability to read, speak and write with confidence and ease.
They are designed for absolute beginners and for people with a little knowledge of the language, and who need to increase their skills.
The structure of each Audio Active course* is as follows:
- The Textbook and Oral Exercises Book contain all the lessons and material that are featured in the recordings. These books are entirely in the language being studied, so that learners can reinforce listening and speaking while concentrating exclusively on the new language.
- The Handbook in the learner’s own language provides all the necessary language guidance, and explanations to make the most successful use of the course.
- The 10 or 6 Cassettes/CDs contain all the text, dialogues and exercises necessary for listening and understanding, for practice in speaking, and for training in conversational language. There is extra practice material to help learners become fluent in the language.
- The Written Exercises Book ensures understanding and gives further language practice.
- The Getting Started Cassette in the students’ language introduces the course and gives valuable tips.
- The Study Guide leaflet in English gives step by step guidance on using the course.
* The components may vary depending on the Course.
The PDQ Courses : First steps to speaking French, Italian, German, Spanish, Thai, Greek, Turkish, and Portugese.
PDQ is the perfect course for the person who wishes to take the first steps towards speaking a new language, or would like to learn all the language needed for basic communications.
The PDQ program consists of a full color course book containing 8 units of instruction, and four CDs. Its structure is similar to that of Linguaphone 21. At the end of the program, the learner will have acquired a spoken vocabulary of over 500 words, which is adequate to ensure survival skills in the language.
The Course Book contains a full color 64 page program guide. Packed full of color and illustrations, it helps give a feel of the country and sets the stage for language learning. The Course Book contains all the lessons in the audio recordings, and reinforces reading and writing skills as well.
In PDQ, native speakers take learners to their country, where they will learn all the essential language to get by:
- meeting people for the first time
- asking a question, ordering food and drink
- starting a conversation, getting to know someone
- talking about friends and family
- finding your way around and asking directions
- talking about your home and where you live
- hiring a car and sightseeing.
The PDQ syllabus is written in conjunction with language learning experts at the University of York. Learning with Linguaphone means that leaners will find themselves speaking with confidence and ease - Pretty Darn Quick.
International Language Laboratories
A number of schools and corporates have invested in the International Language programs in various combinations, and installed Labs in their organizations. They have reported excellent results. Due to the Self Study natures of Linguaphone Courses, they have been able to run the Labs without having teachers who are fluent in the languages being taught.


