The Case Studies

A summary of the 12 cases is given below:

Can-Am

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:

 

 Sports goods
Improving market share
Canada, UK
Reading background information, Using charts and tables, presentating advantages & disadvantages

Caspani

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:

Fashion
Effective marketing
Italy, USA
Memo writing, giving short answers, ways of agreeing, letter of complaint

Farnell

Type of company:
Business focus:

Principal countries/markets:
Key Language Aims:

Industrial/generators
Negotiating an exclusive distributorship
UK, South East Asia
Writing minutes of a meeting,checking references, Quoting prices

Ritter Elektron

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:

Information technology/electronics

Breaking into new markets
Germany, USA
Asking leading questions,making a presentation, negotiating changes to a contract

Samex

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 Australian Oil Company
Appointing key staff
Australia – Brazil
Notes on an interview, job qualifications, international time differences.

Star – Line

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 Nigerian Jewelry importer
Extending credit
Nigeria – France
Formalities in business letters, accounts and payment, abbreviations used in telexes.

Elliott-Industries

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 British Electric motor manufacture
Granting exclusive distributorship
U.K
Formal ways of stating conditions, computer terminology. Uses of “make” and “do”

Orientair

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 Hong Kong airline
Improving market position
Hong-Kong , Europe
Using flight timetables, summarizing meetings, introducing different points of view.

Body Care

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 American cosmetic house
Franchising
U.S.A – Scandinavia
Using figures, letters refusing requests, common acronyms (PR, CEO, etc), contracts.

Hanson

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 British boat building company
Sponsorship
Australia – U.K
Preparing minutes of a meeting, telephone expressions, terms used with sponsorship.

Menhar

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:		 American hotel chain
Tendering / negotiations
People’s Republic of China – U.S.A
Conference planning, terms associated with overwork and pressure, profit and loss accounts.

Taiyo

Type of company:

Business focus:
Principal countries/markets:
Key Language Aims:		 Japanese printing machinery supplier.
take-over / management style
Japan – The Netherlands
Expressing currency figures, formal versus informal style, expressing intentions.

The Business English Dictionary

The Dictionary has a commercial vocabulary of 4500 business terms. It also has a special section giving words used in British English and American English, and useful abbreviations for the world of business and international trade.

Business English Language Laboratories

In India, both colleges and corporate houses have established Linguaphone Business English Language Laboratories to promote the use of world class Business Language among their students and staff. It is also used as a Curriculum Resource in Business Schools to enhance their Communications Skills education. A Teacher Guide is available with lesson plans for the entire course. 

Daily English Online

The Linguaphone Daily English Online Course is a very valuable complement to Business English, with its focus on international current affairs, its very strong emphasis on grammar at an advanced level, and the level of language used.

Business English Certification

There is an advanced Correspondence Course with tests and activities. Learners who complete the Course will get a Certification from Linguaphone and Lotus Learning.